Localization is not merely the translation of a product, it is the process of giving life to it in another language and of adapting it to another culture. The higher the quality of the adaptation the higher the chances of the product being accepted by consumers.
Everyday, around the world, commercial boundaries are being removed, the world is becoming a smaller place and economies are becoming ever more globalised. At the same time, countries are becoming more concerned about protecting their cultural identities, beliefs and norms but above all their languages.
And although English is the means of communications in many areas globally, users still prefer their native language, in which they can communicate with comfortably, naturally and easily. This also increases their productivity and decreases general costs. It is in this respect that launching a product in native languages becomes a priority concern. |
ES, which was established based on international norms, professional practices and work ethics, is the most reliable address for Turkish, Arabic and the other regional languages.
For us, assignments are not only about meeting customer expectations, but also about adding value to a project or a product. Backed up with a dynamic structure which provides the Company with continuous opportunities to renew and develop, the most important asset of ES is beyond doubt its human resources.
In addition, the sound financial structure of the Company and investments made with equity capital allow continuous development, even in difficult economic conditions.
Since its establishment in 1994, ES has managed to increase its work volume and number of customers every year, has a solid customer base and is proud of its successful past assignments. |
